https://towerofyall.com Tower of Y'all Mon, 11 Oct 2021 20:04:51 +0000 https://towerofyall.com en https://towerofyall.com/Homepage Thu, 19 Aug 2021 01:04:27 +0000 Tower of Y'all https://towerofyall.com/Homepage https://towerofyall.com/About Thu, 19 Aug 2021 01:04:26 +0000 Tower of Y'all https://towerofyall.com/About <img width="1382" height="922" width_o="1382" height_o="922" data-src="https://freight.cargo.site/t/original/i/85bab37be325e52700cb606bd361bf0ace6f781a22aefee045283fe360389563/Lvthn_Kyle_Shoup_F1_small.jpg" data-mid="117878738" border="0" src="https://freight.cargo.site/w/1000/i/85bab37be325e52700cb606bd361bf0ace6f781a22aefee045283fe360389563/Lvthn_Kyle_Shoup_F1_small.jpg" /> Kyle is an accomplished designer, director, and creative thinker who has led a diverse range of projects from broadcast work for clients such as HBO, MTV, and SPEED networks, to commissioned video &amp; environmental graphic installations, music videos, and video games. In 2007, his music video “Summer Skin” for Death Cab For Cutie appeared on the Grammy—nominated video collection “Directions”. Kyle received a BS in Graphic Design from the University of Cincinnati, and has applied these talents across many facets of the design spectrum including identity/branding, environmental wayfinding, motion graphics, and interactive design. Résumé 2018–PresentExecutive Creative Director, Digital Environments, Leviathan (ENVOY), Chicago, IL. Oversight of all creative output within the digital environments studio with a focus on new business opportunities and strategic development of awarded projects. 2013–2018Creative Director, Leviathan (ENVOY), Chicago, IL. Led / managed projects ranging from broadcast media, immersive experiences, and interactive environments for a broad range of clients from McDonald’s, Airbus, Kia, Neutrogena, The Art Institute of Chicago, Cartoon Network’s [Adult Swim], and The Museum of Science and Industry, Chicago. 2013Freelance creative direction &amp; motion design. 2011–2013Creative Director, Foundation Content, Chicago, IL. Led / managed a motion design team within this full-service shop whose projects encompassed production to post-production of broadcast packages, music videos, long-form graphic PSAs / narrative-driven animation, documentaries, video games, web content and traditional broadcast commercial work. Given the variety of motion design opportunities, my role as creative director necessitated the ability to manage, design, animate, composite, and VFX supervise. 2010–2011Associate Creative Director, Foundation Content, Chicago, IL 2008–2010Senior Designer, LIFT Motion Design, Chicago, IL. Motion design boutique specializing in broadcast work for national clients such as SPEED Network, BigTen Network, McDonalds, Budweiser, Miller Brewing Co., and Qwest. LIFT was also fortunate to join forces with Robomodo in creating some exciting in-game animation for Tony Hawk RIDE. 2005–2008Motion Designer / Director, Lightborne, Cincinnati, OH. Collaborative animation house specializing in Broadcast Design and Music Videos. In the winter of 2005, I wrote and directed the Death Cab For Cutie video “Summer Skin” as part of their Grammy nominated series “Directions”. Our clients include HBO, MTV, Finlandia Vodka, The Columbus Blue Jackets (NHL), ECCO Golf, and various promotions &amp; commercials for Lee Cooper Jeans in the UK. In 2006, Commissioned by Catt Lyon Design to concept a graphic direction for the new Yankees Stadium in NYC. 2003–2005Environmental Graphic Designer, Catt Lyon Design, Cincinnati, OH. Environmental graphics firm specializing in large-scale graphics and wayfinding. I've created environments for the Chicago Bears, Cincinnati Bengals, and WCPO Channel 9, Cincinnati, OH. Ref [cattlyondesign.com] 1998–2001Intern, Lippincott &amp; Margulies, NYC. Design consultancy focusing on the creation and management of identity for major international corporations. Responsible for original conceptualization,design, presentation, communication with vendors / printers, and assisting other designers / principals. Focus on Identity systems and environmental graphics. Intern, Spagnola &amp; Associates, NYC. Multidisciplinary design consultancy focusing on both printed media and environmental graphics. Responsible for original conceptualization,design, presentation, communication with vendors /printers, and assisting other designers /principal. Focus on Identity systems, environment, and printed media. Intern, Addwater, San Francisco, CA. Multidisciplinary design consultancy focusing on identity conceptualization and management. Responsible for original conceptualization, design, presentation, and assisting design team in the creation of identity guidelines. Intern, Philips Design, Atlanta, GA. Multidisciplinary design consultancy which provides creative solutions in print and packaging for Philips Consumer Electronics / Philips Magnavox. Responsible for managing identity throughout in-store displays and materials. 1997–2002Graduate of the University of Cincinnati, College of Design, Architecture, Art and Planning (DAAP) with completion of the Professional Practice Program, alternating quarters of study with work in the field of Graphic Design. Class of 2002. Bachelor of Science in Design with focus on Graphic Design. GPA 3.77, Magna Cum Laude. Recognition• "Directions" Nominated for a Grammy (Best Long Format Video)• Death Cab Press Online: Boards, Pitchforkmedia, MvWire, USA Today, and a director's interview with StudioDaily.com • Real Complainers Vote published in The Atlantic 2012 • Published in Design Management Journal, Fall quarter 2002&nbsp; &nbsp; https://towerofyall.com/McDonald-s-Global-HQ Wed, 29 Sep 2021 22:48:29 +0000 Tower of Y'all https://towerofyall.com/McDonald-s-Global-HQ As a consummate industry leader, McDonald’s has made the bold decision to relocate its longtime global headquarters (MHQ) from the suburbs into Chicago’s burgeoning West Loop. This new home is indeed a smart one, combining on-brand interior spaces (designed by Studio O+A and IA Interior Architects) with digital engagements designed to inspire, teach and engage with multiple audiences. For McDonald’s executives, employees and visitors alike, the MHQ is now an immersion into an ambitious, globally minded company with a bold vision for a sustainable future, a constant appetite for high-caliber talent, and daily commitments to educational, charitable and social causes. To capitalize on the richness of its history, its initiatives, and its ever-expanding human capital, the company’s Agency123 added Leviathan as a key partner to shape-up MHQ’s unique digital offerings. Beginning with the public facing area, the first assignment graces a large LED screen in the lobby, which is programmed with compelling original content that evolves throughout the day, season to season. On floor two, Leviathan’s largest interactive experience greets Hamburger University management trainees. Responding to physical movement and touch, capable of accommodating scores of interactions simultaneously, this incredibly powerful experience engine educates through elegant use of interactive timelines and an expansive video archive, inviting users to engage directly with the brand’s far-reaching legacy. Near the Hamburger University Interactive, a wall with over a hundred wooden-framed digital displays updates to show photos of each university student in current attendance, with fun personal facts and a graduation takeover mode to celebrate class completion. In the background both of these experiences can be easily updated via custom content management systems. On MHQ’s second floor, visitors will find an educational kiosk dedicated to the Ronald McDonald House Charities (RMHC). Controlled by touchscreen and using a large-scale mosaic presentation style, the feature is constantly updated to relate the ever-expanding story of RMHC’s vital work, and its impact. Up on the third floor, RMHC donors are showcased in another interactive display, allowing playful sorting and further information discovery related to the charity’s contributors. Yet another deep-diving installation on MHQ’s third floor brings the organization’s ongoing quest for sustainability to life vibrantly. Touching the screen begins an exploration of the many ways McDonald’s is using its scale for good, leveraging rich media resources to relate quandaries and achievements to educate the most curious minds. Now, the MHQ positions the organization as more forward-thinking, attracts high-caliber talent, and educates and enlightens McDonald’s employees, fresh recruits and veterans alike. In addition, the space fosters collaboration and inspires innovation throughout its many floors – delivering human-centric takeaways that are both thoughtful and impactful, reinforcing McDonald’s mission into the future. <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/cc5805bdc2609035113253a6205d41877e2defd6b2ac83210d346988428c1597/50f85ba81f347de2e6a119eae5e37f9a8e7ce258_mhq196l_photocred.jpg" data-mid="120260732" border="0" src="https://freight.cargo.site/w/1000/i/cc5805bdc2609035113253a6205d41877e2defd6b2ac83210d346988428c1597/50f85ba81f347de2e6a119eae5e37f9a8e7ce258_mhq196l_photocred.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/6182a8585c1be09e28768291c489fcd18fe228c44fd617428be506c9a6682587/8f617d0d8d225b4e5490a210848fc1813e52206e_mhq192l_photocred.jpg" data-mid="120260730" border="0" src="https://freight.cargo.site/w/1000/i/6182a8585c1be09e28768291c489fcd18fe228c44fd617428be506c9a6682587/8f617d0d8d225b4e5490a210848fc1813e52206e_mhq192l_photocred.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/0703dc2a27194a394f4255476b52cd784db06d275c8321d67163af2757c7b594/113366c55ad3483ed9ca74138f4888b06e081c2f_mhq191l_photocred.jpg" data-mid="120260731" border="0" src="https://freight.cargo.site/w/1000/i/0703dc2a27194a394f4255476b52cd784db06d275c8321d67163af2757c7b594/113366c55ad3483ed9ca74138f4888b06e081c2f_mhq191l_photocred.jpg" /> <img width="2200" height="1239" width_o="2200" height_o="1239" data-src="https://freight.cargo.site/t/original/i/b8551e7886efe18c98da78f678a3dab9b9ae16564bde79073a1aac4f2ae79a4e/f77f9c5a11e87a657e8eabacd2e1ea83f45a2bde_lvthn_mcd_photowall_wide_web.jpg" data-mid="120260729" border="0" src="https://freight.cargo.site/w/1000/i/b8551e7886efe18c98da78f678a3dab9b9ae16564bde79073a1aac4f2ae79a4e/f77f9c5a11e87a657e8eabacd2e1ea83f45a2bde_lvthn_mcd_photowall_wide_web.jpg" /> <img width="2200" height="1239" width_o="2200" height_o="1239" data-src="https://freight.cargo.site/t/original/i/2351a303e27e39cc56de6c19459aca246f11949edd339730639faac9d6b663c0/c3dc5f2a584ef27220288337c173e410663272ae_lvthn_mcd_rmhc_web.jpg" data-mid="120260733" border="0" src="https://freight.cargo.site/w/1000/i/2351a303e27e39cc56de6c19459aca246f11949edd339730639faac9d6b663c0/c3dc5f2a584ef27220288337c173e410663272ae_lvthn_mcd_rmhc_web.jpg" /> Created at Leviathan https://towerofyall.com/Airbus-Experience-Center-D-C Wed, 01 Sep 2021 22:11:27 +0000 Tower of Y'all https://towerofyall.com/Airbus-Experience-Center-D-C When global aerospace leader Airbus began designing its new Experience Center to engage and educate their customers, they recognized a clear need for sophisticated design and future-forward technology to be heavily integrated with the environment. Leviathan was brought on board to build a unique interactive experience, highlighting the company’s flagship products via sculptural projection mapping and using an intuitive touch interface for system control. The visual narrative was continued throughout the facility with multiple large-format content installations also created by the Leviathan team. <img width="670" height="379" width_o="670" height_o="379" data-src="https://freight.cargo.site/t/original/i/43f24e035781d92e95a7ac79c1ba8394b6b5c4ad96d3b5ca3afcc7f09c53ae85/AirBus_Supplemental_Image_Grid_1d-1_670.png" data-mid="118421565" border="0" data-no-zoom src="https://freight.cargo.site/w/670/i/43f24e035781d92e95a7ac79c1ba8394b6b5c4ad96d3b5ca3afcc7f09c53ae85/AirBus_Supplemental_Image_Grid_1d-1_670.png" /><img width="670" height="237" width_o="670" height_o="237" data-src="https://freight.cargo.site/t/original/i/e2a9c8f60df3d54b46ca081fdba90f9e45c06806a743a5fe5f5cb4b12c21f8fb/AirBus_Supplemental_Image_Grid_2_670.png" data-mid="118421567" border="0" data-no-zoom src="https://freight.cargo.site/w/670/i/e2a9c8f60df3d54b46ca081fdba90f9e45c06806a743a5fe5f5cb4b12c21f8fb/AirBus_Supplemental_Image_Grid_2_670.png" /><img width="670" height="237" width_o="670" height_o="237" data-src="https://freight.cargo.site/t/original/i/4a52b80735edb831d661e3d5a91539337860be0b0f0cbadf10314236eb33463e/WritersTheater_Supplemental_Image_Grid_Pg5_Only-5_670.png" data-mid="118421568" border="0" data-scale="100" data-no-zoom src="https://freight.cargo.site/w/670/i/4a52b80735edb831d661e3d5a91539337860be0b0f0cbadf10314236eb33463e/WritersTheater_Supplemental_Image_Grid_Pg5_Only-5_670.png" /> Creative Director: Kyle Shoup Producer: James Turek Co-Producer: Gina Giambalvo Sr. Engineer: Adam Berg Technical Director: Bradon Webb Programming &amp; IT: David Braun, Lucas Schira Design: Alexis Copeland, Gareth Fewel, Marco Giampaolo, Anthony Malagutti 2D Animation: Nik Braatz 3D Modeling: Andrew Butterworth, Jesus Bibian Jr., Tobias Mattner 3D Animation: Nathan Davies, Casey Hupke Sound Design: Lucas Schira Executive Producer: Chad Hutson Executive Creative Director: Jason White CASE STUDY Editor: Kirill Mazor Design: Gareth Fewel, Catherine Kim Producers: Gina Giambalvo, Erica Grubman 3D Animation: Andrew Butterworth, Nathan Davies Color: Tom Rovak Sound Design: Dustin Camilleri Soundtrack: Marmoset PARTNERS Brand Agency: Hornall Anderson Architects: VOA Associates A/V Integration: Avidex Additional Interactives: Schema Design Strategy Agency: Glover Parker Group Exhibit Fabrication: Xibitz Created at Leviathan https://towerofyall.com/Neutrogena-Facebook Mon, 11 Oct 2021 20:04:51 +0000 Tower of Y'all https://towerofyall.com/Neutrogena-Facebook Do you refuse to wear a mask? Then blast your face with the power of a thousand suns to reinvigorate your dermatalogical layer. Leviathan created a custom real-time tracking system to projection map Neutrogena’s UV Light Therapy mask with an empowering story of acne freedom that was all captured in camera. Client: Facebook Executive Producer - Chad Hutson Executive Creative Director - Jason White Creative Director - Kyle Shoup Producer - Gina Giambalvo Lead Editor - Kirill Mazor Writer - Creative Shop (Facebook) Created at Leviathan https://towerofyall.com/adult-swim-Experiential-Experience-in-a-Dome Wed, 06 Oct 2021 22:34:16 +0000 Tower of Y'all https://towerofyall.com/adult-swim-Experiential-Experience-in-a-Dome Set your mind to maximum melt and buckle up for this ridiculous romp through Adult Swim’s trippy universe. Developed as a dome experience for Comicon, Leviathan was tapped to take guests on an insane sensory journey with our loveable host Meatwad, encountering some of the brand’s most iconic characters along the way.&nbsp; Creative Director: Kyle Shoup Creative Team: Many, Many People Producer: Ellen Schopler Created at Leviathan https://towerofyall.com/U-505 Thu, 07 Jun 2018 19:37:27 +0000 Tower of Y'all https://towerofyall.com/U-505 Since 1954, the U-505 submarine exhibit has been a popular draw at the world-renowned Museum of Science and Industry, and while its WWII technology is still quite fascinating to audiences the museum’s leadership has recognized the need for a modern new media component to enhance visitors’ engagement. Leviathan was brought aboard by Luci Creative to help rethink the concept of a “diving simulator” attraction, using three large screens, 4D sound and console game-quality graphics via the Unreal Engine, as well as analog controls for each of the three simulation units (which were engineered and fabricated by Ravenswood Studio). As alluring as an arcade game but anchored by historical fact, this fun-filled educational experience challenges each user to avoid death by torpedoes, depth charges and crushing water pressure, or escape unharmed. <img width="670" height="376" width_o="670" height_o="376" data-src="https://freight.cargo.site/t/original/i/ac789a6152eb7aee7a4f06f75bd079963ab68e8cf6db3b11b97eeafcc8cd9b89/u505_Supplemental_Image_Grid2-1-1_670.png" data-mid="116790798" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/670/i/ac789a6152eb7aee7a4f06f75bd079963ab68e8cf6db3b11b97eeafcc8cd9b89/u505_Supplemental_Image_Grid2-1-1_670.png" /> <img width="670" height="414" width_o="670" height_o="414" data-src="https://freight.cargo.site/t/original/i/a0b6f986649d7ce679df30ccd82beb81af67479e9d639b4814c46af6a71aebbc/u505_Supplemental_Image_Grid2-2_670.png" data-mid="116790799" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/670/i/a0b6f986649d7ce679df30ccd82beb81af67479e9d639b4814c46af6a71aebbc/u505_Supplemental_Image_Grid2-2_670.png" /> <img width="670" height="357" width_o="670" height_o="357" data-src="https://freight.cargo.site/t/original/i/b4ab634a1400ffc943e42154510a970dfb35910014473c583682b68baae155d4/u505_Supplemental_Image_Grid2-4-2_670.png" data-mid="116790800" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/670/i/b4ab634a1400ffc943e42154510a970dfb35910014473c583682b68baae155d4/u505_Supplemental_Image_Grid2-4-2_670.png" /> Creative Director: Kyle Shoup Interactive Director: Austin Mayer Senior Producer: Ellen Schopler Technical Director: Adam Berg Sr. Programmer: Kevin Razmus VFX: Lisa Starc, Anthony Malagutti Art Director: Anthony Malagutti 2D Animation: Jesse Willis, Nik Braatz 3D Modeling &amp; Animation: Andrew Butterworth, Anthony Malagutti Technical Lighting &amp; Texture: Anthony Malagutti Research: Andrew Falth Editor: Kirill Mazor Executive Producer: Chad Hutson Executive Creative Director: Jason White CASE STUDY Video Editor: Kirill Mazor Lead Designer: Gareth Fewel Producer: Erica Grubman Production Assistant: Becka Riccio 3D Animation: Andrew Butterworth Soundtrack: Marmoset Sound Design: Dustin Camilleri PARTNERS Exhibit Design: Luci Creative Exhibit Fabrication: Ravenswood Studio A/V Integration: Creative Technology Created at Leviathan https://towerofyall.com/Jabil-Connected-City Thu, 09 Sep 2021 00:41:26 +0000 Tower of Y'all https://towerofyall.com/Jabil-Connected-City Jabil may well be one of the largest companies you’ve not heard of, though the 45-year-old $18B tech giant is also behind 250 of the best brands on the planet. To generate more awareness of its brand the manufacturer developed Blue Sky Center, the 100,000-square-foot design and demo facility in San Jose, CA, which highlights Jabil’s innovations through product and experiences. One such experience created through Leviathan’s collaboration with Jabil-subsidiary Radius: a physical diorama paired with interactive digital content. Using 3D printed buildings and machine-milled topography plus projected content, the installation was conceived as an in-the-round virtual civic planner that would demonstrate the interconnected aspects of a future city. Multiple tablets were added to display supplemental material and allow control of various Internet-of-Things content scenarios. <img width="670" height="379" width_o="670" height_o="379" data-src="https://freight.cargo.site/t/original/i/98f9bb485c929c48d2706aaac2e1e6dfdaa28224acba78cbb0d7e2af61807041/Jabil_Supplemental_Image_Grid2_670.png" data-mid="118422313" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/670/i/98f9bb485c929c48d2706aaac2e1e6dfdaa28224acba78cbb0d7e2af61807041/Jabil_Supplemental_Image_Grid2_670.png" /> <img width="670" height="379" width_o="670" height_o="379" data-src="https://freight.cargo.site/t/original/i/383a9b88bd16de46ee789e46b66e466d331317d987dc5a60e6d4210f759f51bd/Jabil_Supplemental_Image_Grid71_670.png" data-mid="118422312" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/670/i/383a9b88bd16de46ee789e46b66e466d331317d987dc5a60e6d4210f759f51bd/Jabil_Supplemental_Image_Grid71_670.png" /> Creative Director: Kyle Shoup Producer: Gina Giambalvo Sr. Programmer/Engineer: Adam Berg Programmer/Engineer: David Braun 2D Designer/Animator/UI Designer: Ely Beyer 2D Designer/Animator/3D Animator: Nik Braatz Sound Designer/Network Engineer: Lucas Schira UV Mapper: Tobias Mattner 3D Modeler: Nate Davies 2D Designer and Animator/3D Animator: Jesse Willis 3D Modeler: CJ Sails Executive Producer: Chad Hutson Executive Creative Director: Jason White Chief Scientist: Matt Daly VENDORS Base fabrication: Lexington Design + Fabrication 3D printer for hero buildings: Five Star Plastics Topographic model fabricator: Columbian Model + Exhibit Works, Ltd RADIUS Managing Director: Jim Caruso Senior Engineer: Chris Wlezien Director of Research/Script Editor: Barbara Ballard CASE STUDY Creative Director/Editor/2D Designer: Gareth Fewel 3D Designer and Animator/Assistant Editor/Videographer: Tobias Mattner Original Score, Sound Design: Waveplant Studios Producer: Gina Giambalvo Videographer: Andrew Birchett Created at Leviathan https://towerofyall.com/JourneyMaker Thu, 07 Jun 2018 19:22:50 +0000 Tower of Y'all https://towerofyall.com/JourneyMaker Created for the Art Institute of Chicago, JourneyMaker is a family-oriented museum guide designed by you. Filled with activities and points of interest, there are over 200,000 possible museum journeys! That's a lot of possibilities. <img width="670" height="379" width_o="670" height_o="379" data-src="https://freight.cargo.site/t/original/i/82b6808b728d511a85efead2aceff0aa711e032caa6234921294d284e5450b6c/AIC_Page_5_V1_670.png" data-mid="116790797" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/670/i/82b6808b728d511a85efead2aceff0aa711e032caa6234921294d284e5450b6c/AIC_Page_5_V1_670.png" /> Client: The Art Institue of Chicago Executive Producer - Chad Hutson Executive Creative Director - Jason White Creative Director - Kyle Shoup Producer - Gina Giambalvo Associate Producer - Erica Grubman Lead Editor - Kirill Mazor Director - Daniel Ryan - info@danielryanvideo.com Director of Photography - Mike Weldon - michaeljweldon@gmail.com Camera Assistant - Michael Gleeson Gaffer - Charles Anderson Lead Animator: Nik Braatz 2D/3D Design &amp; Animation - Gareth Fewel, Nik Braatz, Alexis Copeland Storyboard Artist: Mike Coon Compositing: Nik Braatz, Alexis Copeland Color Grading: Mikey Pehanich at The Mill Sound Design: Joel Corelitz Soundtrack: Joel Corelitz Created at Leviathan https://towerofyall.com/Art-Explainer Thu, 07 Jun 2018 19:56:05 +0000 Tower of Y'all https://towerofyall.com/Art-Explainer Art Explainer is a visual edutainment series focused on exploring the formal qualities within art. Created in collaboration with The Art Institute of Chicago, Leviathan developed a visual and narrative framework by which future series expansion can be based on. Client: The Art Institue of Chicago Executive Producer - Chad Hutson Executive Creative Director - Jason White Creative Director - Kyle Shoup Producer - Gina Giambalvo Associate Producer - Erica Grubman, Brittany Maddock Lead Editor - Kirill Mazor Writer - Katie Brandt Lead Animator: Nik Braatz 2D/3D Design &amp; Animation - Kyle Shoup, Krzysztof Pianko, Nik Braatz, Thomas Jurgensen, Andrew Butterworth, Gareth Fewel Sound Design: Joel Corelitz Soundtrack: Joel Corelitz Created at Leviathan